Experience
Present
Product Lead
Chameleon
- Lead product strategy and execution for a B2B SaaS platform that helps companies drive product adoption
- Established a systematic feedback loop integrating CS input, user research, and usage data that directly informs quarterly roadmap prioritization
- Shipped 100+ product improvements via a Quick Wins process alongside major feature releases including Experience Leaderboard, Activity Feed redesign, and Enhanced Preview Modal
- Built cross-functional collaboration systems (Backend Sync, Product Sync) that reduced misalignment and accelerated delivery velocity
- Driving initiatives across retention tracking, user segmentation UX, and analytics platform improvements
Apr 2025
Head of Growth
Chameleon
- Launched new self-serve onboarding campaigns and tailored email sequences triggered by in-app adoption signals to accelerate time-to-value
- Built targeted in-app campaigns to surface customer feedback and drive discovery call bookings
- Defined the foundational growth motion for self-serve customers, connecting lifecycle messaging to product behavior data to identify expansion opportunities
Oct 2024
Sr. Program Manager, Customer Success
Twilio Segment
- Designed and executed data-driven scale onboarding campaigns across email, in-app, and webinar channels, driving measurable improvements in customer health scores
- Orchestrated targeted intervention campaigns for at-risk accounts, achieving a 25% YoY improvement in CSM-led interventions
- Led implementation of Mixpanel as the team's analytics platform — defined requirements, managed rollout, and drove adoption
- Partnered with UX research to surface customer insights that informed product development priorities
Apr 2023
Program Manager, Customer Success
Twilio Segment
- Owned scaled onboarding, activation, and adoption strategy for a $300M ARR customer portfolio
- Built personalized, segmented lifecycle campaigns averaging 55% open rates — well above industry benchmarks
- Deployed in-app surveys and product tours to collect actionable feedback, feeding directly into product marketing strategy
- Partnered cross-functionally to identify CS process gaps, contributing to a 10% YoY reduction in customer churn
Apr 2021
Product Manager
PivotPoint
- Managed a B2B data-sharing platform roadmap for independent retailers — translated customer feedback into prioritized requirements
- Led cross-functional efforts spanning UX/UI design, feature prioritization, and voice-of-customer research
Skills & Tools
Lifecycle & Growth
Scaled customer success programs, lifecycle campaign design, self-serve onboarding, seat expansion & upgrade programs, A/B experimentation, monetization optimization
Analytics & Data
Segment, Amplitude, Mixpanel, Customer.io — product health tracking, cohort analysis, funnel measurement
Execution
Chameleon, Zapier, Liquid, HTML/CSS, Figma, Adobe Suite, Webflow, Asana, Notion, Loom
AI
Claude Code, Linear, Granola, Figma MCP — used daily for spec writing, ideation, and shipping production code
Additional Experience
Mason & Megan Photography
Built and ran a wedding photography business for 10 years, photographing 250+ weddings. Scaled annual revenue 5X within 3 years.
The Wedding Standard
Led redesign and development of web platform, resulting in 65% ARR growth. Tripled membership revenue within 6 months of launch.
masonschroder.com
Crafted brand identities and marketing websites for small businesses. Led 50+ digital marketing campaigns for lifestyle brands.
Education
B.A. Graphic Design
2011